The Blog.

What's been on our mind lately...

Richarlison Primed for Greatness in the 2020 Tokyo Olympic Games

- 4th August 2021

Richarlison Primed for Greatness in the 2020 Tokyo Olympic Games

The 24-year-old Brazilian professional footballer from Nova Venécia Richarlison de Andrade is noted for his stellar performance as forward for the Premier League club Everton and more recently as part of the Brazilian national team that is competing in this year’s Olympic Games in Tokyo.

The Grocery Sector's Future in Post-Covid Ireland

- 4th August 2021

The Grocery Sector's Future in Post-Covid Ireland

Retail expert and Apricot client James Burke, from James Burke & Associates, was a guest on the popular podcast Taking Stock, hosted by Gavin McLoughlin.

Brexit's Effect on the Agri-food Industry Still Uncertain

- 30th July 2021

Brexit's Effect on the Agri-food Industry Still Uncertain

Ireland is beginning to feel the impact of Brexit in the agri-food sector as the UK has been Ireland’s largest export market for the last few decades.

Social Media Blog

- 28th July 2021

Social Media Blog

Social media isn’t for everyone, but it is a useful tool that has global reach and is totally free to use

Building Brand Awareness the Right Way

- 26th July 2021

Building Brand Awareness the Right Way

Building a digital foundation is the first step to establishing brand awareness. Following the launch of your site, you need to have a marketing strategy

Seven Easy Ways to Streamline the Web Design Process

- 17th July 2021

Seven Easy Ways to Streamline the Web Design Process

Apricot is here to take care of the grunt work, but a website is a very personal thing, so the more you know, the better we can help tailor the site to your specific needs.

What You Should Know Before Launching an E-Commerce Website

- 12th July 2021

What You Should Know Before Launching an E-Commerce Website

We’ve learned many things from lockdown, but perhaps none more that the fact that adding an “e” to your commerce can take your business to a whole different level.

Branding 101: A Stressful But Necessary Process Made Simple

- 12th July 2021

Branding 101: A Stressful But Necessary Process Made Simple

Have you ever bought a pair of shoes that you wore down to practically nothing because they fit so well?

The Hidden Costs Behind Owning a Website

- 12th July 2021

The Hidden Costs Behind Owning a Website

Aside from questions on the overall design and message of your website, a question you need to ask yourself when starting your online presence is “how much does a website actually cost?”

What is SEO and Why is it Important?

- 12th July 2021

What is SEO and Why is it Important?

Just like the IRS, the FBI, and the DMV, three letter words can sometimes be more terrifying than our four-letter friends, and SEO is no different.

How to Be an Effective Thought Leader on Your Website

- 29th April 2021

How to Be an Effective Thought Leader on Your Website

Whether you’re a big corporation, a SME, or a startup, crafting excellent thought leadership content on your site is a must for a number of reasons. But what is thought leadership?

I've Built My Website. Now What?

- 7th June 2021

I've Built My Website. Now What?

Virtually every potential client will do an online search first before they ever even contact a business.

Website Designs from around the World

- 5th February 2020

Website Designs from around the World

This month we are going to show and learn a bit of some different Web Designs that can be really inspiring. We've selected 4 websites from 4 different countries.

Brand Strategy VS Marketing Strategy

- 1st January 2020

Brand Strategy VS Marketing Strategy

What is the difference between brand strategy & marketing strategy?Brand Strategy Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your

Cultural Events in Lisbon May 2019

- 16th May 2019

Cultural Events in Lisbon May 2019

Our Top Picks of the Cultural Events currently happening in Lisbon Festival da Máscara Ibérica Location : Praça do Império, Belém Every year th

Rebranding - Why Uber rebranded recently?

- 24th April 2019

Rebranding - Why Uber rebranded recently?

How important is a Brand´s Visual Identity? How having a fresh, simple and powerful logo and branding is important to stand out and have a positive impression on potential customers. Brand identity constantly evolves and changes in public opinion and bad press can destroy a c

Ocean Preservation Innovations

- 14th April 2019

Ocean Preservation Innovations

This article is about one of our most important elements in the world: The ocean

Brand Logos Redesign

- 24th April 2019

Brand Logos Redesign

10 BRAND LOGOS REDESIGN 1. VIRGIN ATLANTIC LOGO - Virgin Atlantic Changes Up White ‘Flying Lady’ Logo To Embrace Diversity Image via Edith Rum / Shutterstock.com British airline Virgin A

UX UI 2019 Design Trends

- 18th April 2019

UX UI 2019 Design Trends

UI/UX Design Trends for 2019 UX design is always changing, we've seen a lot of new trends over the last 2 years.

Arte Urbana - Portugal

- 3rd April 2019

Arte Urbana - Portugal

Recently Lisbon has become one of the capitals of street art. Portugal has a great number of very talented street artists, we picked 7 of them. Vhils Portuguese artist Alexandre Farto (b. 1987). Vhils grew up in Seixal, an industrialised suburb